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R
Python
Javascript (d3.js, React, Node)
Scala
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Last updated on 2020-03-06.

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Seongeun (Elly) Han

Software Engineer with a Psychology Background

Education

M.S. in Computer Science

Georgia Tech (Expected)

Atalanta, GA

2021

  • Area of Study: Machine Learning

M.A. in Psychology

Ewha W. University

Seoul, Korea

2014

  • Area of Study: Consumer Psychology, Cognitive Science

B.A. in Advertising & Public Relations

Ewha W. University

Seoul, Korea

2005

Experience

Software Engineer (Self-employeed)

MFIT Lab

Seattle, WA

2020 - 2018

  • Building a stealth mode startup to provide digital psychological treatment for immigrants, expats, and international students with their native languages

Senior Data Analyst

AIA

Hong Kong

2016 - 2015

  • Data Product Prototyping: conducted user research and prototyping for new freemium product to incentivize healthy habits with wearable devices
  • Business Intelligence: created unified dashboards from various analytics tools, internal log data, and survey data Growth: delivered $5M budget optimization; improved the CPA by 25% across the media

Lead Data Analyst

ZOYI

Seoul, Korea

2015 - 2011

  • Foot Traffic Analysis: interpreted IoT log data to spatial analysis dashboard such as store heat map and movement path
  • Data Stories: designed and executed analyses for PR stories
  • Growth: shipped bidding feature and a new product; grew MRR by 400%

Academic Audience Marketing Manager

Microsoft

Seoul, Korea

2010 - 2007

  • Evangelism: advocated MSFT’s technologies to enthusiasts, students, and professors by presenting at conferences, videocasting, and writing articles
  • Program Management: grew the DreamSpark subscription by 150%, ranked No. 3 worldwide; successfully launched the BizSpark subscription, achieved a 60% penetration rate using open data crawling and analysis
  • Customer Satisfaction Tracker: attained the No. 1 position in Academia

Data Journalism Effort

Smartphone market share analyzed by wireless signal, regional difference is clear

CIO Korea

N/A

2015

  • Market share difference between Samsung and Apple based on wireless signal
  • Press released, covered by 2 media outlets

South Korea retail industry struggles to recover from MERS outbreak

Maeil Business News

N/A

2015

  • Annalized foot traffic data for retail industry during the Middle East Respiratory Syndrome (MERS) outbreak
  • Press released, covered by 11 media outlets

Publications

Seongeun Han & Yoon Yang. Fitting decision and preference consistency (In Korean).

Korean Journal of Consumer and Advertising Psychology, 17(3), 509-522

N/A

2016

Seongeun Han. Special Feature; Restoration of cultural properties through Microsoft PhotoSynth (In Korean).

Journal of Information Processing, 15(3), 60-62

N/A

2008

Certificates

Data Science Specialization

Johns Hopkins University on Coursera

N/A

2017